BEHS 364 Assignment Paper: Outline for Social Media Campaign Project on Alcohol Abuse

BEHS 364 Assignment Paper: Outline for Social Media Campaign Project on Alcohol Abuse

BEHS 364 Assignment Paper: Outline for Social Media Campaign Project on Alcohol Abuse

Outline for Social Media Campaign Project on Alcohol Abuse

The next step in working on your social media campaign project is to develop an outline of your social media campaign proposal paper. Remember that for this project you will need to write to the following requirements:

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Define the problem among the target population
Research and gather data and statistics on alcohol use among the target population
Identify evidence-based practices used for the target population http://adai.washington.edu/ebp/matrix.pdf
Identify a social media platform for the campaign (ex., Facebook, Twitter, Youtube, Instagram, etc.) and describe the rationale for the platform
Develop health promotional strategies targeted for the population
Describe how you plan to monitor the success of your campaign

Social Media Campaign Project on Alcohol Abuse

1. Problem

• The problem is alcohol abuse, which is persistent in society affecting a significant number of young. Alcohol abuse among the youth results in physical health problems, behavioral issues, academic challenges, and a range of mental health issues including depression, suicidal ideation, depression, and personality disorders among other(NIH, 2021). Alcohol also causes erratic behaviors such as drunk driving which can lead to fatal accidents or disabling injuries.
• The target population is youths.
  

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1. Data

• Underage alcohol drinking is on the rise. According to 2019 survey, 24.6% of 14- to 15-year-olds indicated that they had at least one drink in the past 12 months. Similarly, 7.0 million youths in the age range 12 to 20 admitted to have drunk alcohol beyond just tasting in the last 12 months(NIH, 2021).
• Statistics vary with race and ethnicity. White and Hispanic youth aged 18 years is twice as likely to drink as a Black of similar age. However, at age 14, all youths are likely to drink alcohol regardless of race or ethnicity(NIH, 2021).
• Evidence-based practices
• School-based alcohol and drug abuse prevention programs.
• Mass media campaigns on the dangers of alcohol abuse and the benefits of abstaining from alcohol use (Das et al., 2018).
• Family functioning intervention programs (Sánchez-Puertas et al., 2022)
• Internet-based intervention programs

1. Facebook

• Facebook has a wider reach with the youth and it is easy to run and monitor a campaign (Sánchez-Puertas et al., 2022).

1. Health promotion

• The health promotion model

1. Monitoring success

• Success will be monitored using Google Analytics, which provides information on the interaction of the audience with the post, including the number of likes, comments, shares, and how many people have been reached.

References

Das, J., Salam, R., Arshad, A., Finkelstein, Y., & Bhutta, Z. (2018). Interventions for Adolescent Substance Abuse: An Overview of Systematic Reviews. Journal of Adolescent Health, 59(4S), S61-S75. doi: 10.1016/j.jadohealth.2016.06.021.

NIH. (2021). Underage Drinking Statistics. Retrieved from National Institute on Alcohol Abuse and Alcoholism: https://www.niaaa.nih.gov/publications/brochures-and-fact-sheets/underage-drinking

NIH. (2021). Why Do Adolescents Drink, What Are the Risks, and How Can Underage Drinking Be Prevented? Retrieved from National Institute of Alcohol Abuse and Alcoholism: https://pubs.niaaa.nih.gov/publications/AA67/AA67.htm

Sánchez-Puertas, R., Vaca-Gallegos, S., López-Núñez, C., & Ruisoto, P. (2022). Prevention of alcohol consumption programs for children and youth: a narrative and critical review of recent publications. Frontiers In Psychology, 13. https://doi.org/10.3389/fpsyg.2022.82186.